Product Showcase Featuring: Head Designer, Heather Simunich Every customer has a vision of what can be done with our foliage and we want to give the opportunity to showcase creations from our employees with the products we sell.
For this first edition Autograph highlights head designer, Heather Simunich. Heather worked in a florist shop from the age of 15 and acquired an associates degree in Floraculture. Heather has been working at Autograph since January of 2002 and couldn't be more happy. She handles everything from designing showrooms, selecting new products for each line, and designing new products from live plants. She is also involved with assisting customers with their design plans and projects. Coming from a background in the floral industry Heather is our in-house expert for helping create the most realistic replicas possible. Her experience with live foliage has helped us to excel and continue growing into the future.
For this particular arrangement Heather wanted to include various foliage elements available here at Autograph. "I wanted to include some plants that look great together using a punch of color and different textures although they may not co-exist in nature," said Heather. "I love that with artificial plants you can really let your imagination run free. I enjoy how many different arrangements can be made with our variety of foliage options."
Creating an arrangement is something that may come natural to one person but can be a challenge for others. For Heather this is something she has been doing for so long it now comes natural.
Click here to see what Heather used for her arrangement. Be sure to check back next month for a new employee showcase!
The Floral Arrangement There is nothing more eye-catching than an exquisite floral arrangement. The flower product can be classic or contemporary, in glass or ceramic. Some of you have an eye for florals, others may struggle a bit. No need to work hard or spend an inordinate amount of time, just check out our twigs, stems, feathers, vegetables and exotic tropicals. Some of the most striking arrangements can be created by including these in a simple visual statement.
You have these opportunities as well. If you do the plant work for a major hotel, the local news station often interviews visiting newsworthy individuals and places them in front of the lobby plants. The "green" serves as the perfect stage set. Meetings held also serve as opportunities. Podiums, panel or tables need the softening of greenery. And since they are most often very temporary, replica is the perfect foil.
Just Like Your Local Grocery Store...
Yep, just as your favorite grocery store stocks all the ingredients needed to create your favorite dishes, Autograph Foliages stocks all of your favorite plantscaping items. From the basic vines, bromeliads, orchids and standard green foliages to our eccentric holiday décor options, Autograph has all the artificial foliage you need to make dreams come true. Autograph manufacturers foliage that can be BOTH UV resistant with Polyblend® Outdoor and IFR (Inherently Fire Retardant) to suit your needs. Unlike other imitation UV rated plants, these are not temporary processes, but built-in characteristics that last for years to come.
As a result you get one stop shopping that gives you, the interiorscaper, client pleasing results. Check out the Autograph catalog online at www.autofol.com.
Plantscape Design Spotlight
Daria Snyder has been an interior plantscape designer for nearly 30 years. She develops & manages large national projects for Blondie's Treehouse, Inc. based in New York. Working with Blondie's, the sixth largest interiorscape company in the United States, she handles everything from holiday design to interior plantscapes, hotels to shopping venues. Based in Denver CO she is centrally located to service all national accounts.
Daria uses Autograph Foliages in a big way. Recently she was in charge of a project for a major hotel chain with many sites. Daria says that our succulents provided the perfect elements for her design. "They are so real both to the eye and to the touch", she said. Included was a 12' by 6' green wall of succulents, along with other elements like a custom Polyblend® podocarpus. "I love the non-fade part of the Polyblend®," said Daria, "from shape to size and coloration, the plants were perfect."
"For another project we created long trough planters in a number of food courts and filled them with succulents top-dressed with Autograph's green moss. The end result for all of these projects has exceeded our demands and the client was thrilled", said Daria. "Autograph is my go-to resource for replica plants as well as holiday material. I can always count on their customer service, the variety, and the 'realness' of their products. I have so many choices and they custom fabricate whatever else I need."
"One thing I love is that no matter what the exterior plant material palette is in any part of the country, they have the material available. So, if I am working in the California area, the Southwest, Northeast, they have the right artificial/replica plants for the geography. To do what I do, I usually need huge variety and large quantities. Autograph fills all my needs. Blondie's does a lot of huge projects and when we need replica or holiday, Autograph fills all our needs whether it is a few plants or thousands. It is great to have such an outstanding vendor to always be able to count upon. Thanks Autograph."
National Design Consultant Blondie's Treehouse Inc.
(Left Photo: Greenwall of Succulents, Right Photo: Bed of Succulents)
Photos and Installations Courtesy of Blondie's Treehouse, Inc., New York, NY.
We've added over 30 NEW replica pieces to our line. From grasses and sedums, to blooming topiaries, and moss mats, Autograph continues to give you options for your interiorscape designs. Just as an artist needs many shades of paint, you could always use a new item to add to your repertoire of design options.
New Team Member Autograph welcomes Elio Calabrese to our sales team. Elio graduated from The University of Cincinnati with a degree in Communications and Certification in Public Relations. He also took horticulture as his interest with live plants and gardening developed during his college years. After college he began working for a live plant company before making the move to Autograph. Elio maintains his passion for live plants by keeping it a hobby rather than a full-time job.